This course tackles common problems in business communication—writing that ignores its audience, rambles, strikes the wrong tone, is packed with jargon and clichés or relies too heavily on artificial intelligence. In an age where clunky AI-generated copy is everywhere, we show you how to write in a compelling way that robots cannot match. Focusing on short, practical formats such as one- or two-page memos, emails and slides, the programme guides you through planning and structuring ideas, choosing words, building sentences and editing a final draft. You will gain principles for writing clearly, concisely and persuasively, learning through videos, text, checklists and practice exercises. Bonus tips on selectively using AI to refine your ideas and style are also included. Designed for anyone who needs to communicate effectively at work, the course equips you to tailor your message to different audiences, choose the right tone and make every word count. Participants who complete five written exercises and pass the concluding quiz will earn a digital badge.