We’ll show you how to create and deliver an insight-driven B2B content marketing strategy that delivers on your marketing goals. Our expert-led B2B content marketing training is designed to help you create compelling content that engages, educates and converts your target audience. We'll cover:
How to reset your content marketing strategy.
How to set clearly defined, achievable content marketing goals.
How content marketing can support the entire customer journey and throughout your marketing funnel.
How to adapt content for account-based marketing.
To examine the activities needed to support your content marketing – from asset creation to distribution, tools and tech, and more.