Credential Verification
Issue date: July 20, 2026
ID: f8a778c8-8edb-4423-b8e2-703b497c550f
Issued by
Polpharma GroupVerified
Polpharma Group is a leading regional (CEE and CIS) manufacturer of pharmaceuticals. Actively operating in the markets of Central and Eastern Europe, the Caucasus, and Central Asia.
Type
Training
Level
Advanced
Format
Online
Duration
3 hours
Description
The holder of this badge attended three hours CHC Masterclass focusing on Consumer Communication and RTB relevant for Pharma Industry, including breaking out of the restrictions of the CHC category to build distinctive brands, latest marketing thinking that help exploit the thousands of ways reaching different people at different times with different messages, with a strategic framework.
Skills
Brand Strategy
Marketing Strategies
Brand Positioning
Consumer Behaviour
Product Marketing
Strategic Marketing
Category Management
Value Propositions