Recipients of the AI-Powered Growth Marketing badge completed a hands-on workshop offered through the Pepperdine Graziadio Business School Institute for Entertainment, Media, and Sports. This workshop focused on the practical application of artificial intelligence in modern marketing. Participants examined real-world use cases from organizations across entertainment, media, and sports sector and learned how AI can support audience growth, personalization, and marketing performance. Through guided exercises, they developed the ability to evaluate where AI fits within the growth marketing stack, identify high-impact opportunities for AI adoption, and prototype simple AI-assisted workflows that translate insights into action. The badge recognizes applied skills in AI-enabled growth marketing and decision-making at the intersection of technology, strategy, and growth.