Delivered by the Marketing Association, this six-day programme develops experienced marketers into senior leaders. Aimed at marketers with 8+ years' experience, participants engage with international and local experts, mentorship from CMOs, CEOs and agency strategists, and panels featuring New Zealand's top marketing and business leaders. Session topics range from influencing to avoiding burnout to leading through hard decisions, and mastering AI in marketing. Badge holders have demonstrated commitment to leadership skills development and readiness for senior roles.