Issued to
Mary Joseph
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Credential Verification
Issue date: February 24, 2025
Expiration date: February 24, 2027
ID: e6dd6feb-a63f-444f-8415-57f2d2b6bfc0
Issued by
SURFER
Surfer is the all-in-one platform for AI Search Optimization and visibility. Show up where decisions happen—Google, AI answers, and beyond. Create content LLMs cite, track mentions, and optimize every page. Because, invisible brands don’t get chosen.
Type
Course
Level
Professional
Format
Online
Duration
3 hours
Description
A practical, results-driven masterclass for mastering search-optimized content that ranks and converts.
The course curriculum covers:
✅ How to measure content & SEO ROI—and prove its value to stakeholders
✅ How to scale content production without raising costs
✅ How to create content that consistently drives organic traffic and turns readers into customers
✅ What to focus on as a Manager or Director to make SEO a repeatable, high-impact part of your marketing strategy
✅ The exact steps to optimize content for both search engines and real humans (aka your audience)
✅ How to leverage AI in content optimization without sacrificing brand trust
✅ How to use Surfer to execute all of the above effectively
This masterclass is designed for business owners, marketing leaders, and specialists in content, SEO, and digital marketing.
It includes:
📚 18 expert-led lessons across 4 modules
📄 3 exclusive downloadable resources and community access
📝 A final certification exam requiring 85%+ correct answers to pass
Skills
Content Audit
Content Repurposing
Content Optimization
Topical Authority
Content Writing
Content Planning
Surfer Basics
Internal Linking
SEO Content Strategy
SEO ROI
On-page SEO
Earning Criteria
Test
The owner of this certificate has achieved an 85% or higher on the Official Content Optimization Masterclass Final Exam, a comprehensive exam that covers data-driven content strategy techniques and fundamental SEO knowledge required to create search-optimized content that ranks and delivers real results. After successfully passing the official exam, we consider this person a Certified Content Optimization Expert.