In this session, we’ll explore how to recognise these patterns in your clients, understand what’s driving them, and respond more effectively in conversations. We’ll also look at how these same patterns can show up in your own decisions and performance. This isn’t about adding more tools - it’s about seeing what’s already influencing behaviour and using this to support your clients. Join Maarten Smit of Northern Trust Asset Management (NTAM) as he examines the empirical foundations of key factors highlighting how performance has endured through varying economic regimes and structural market changes.