The Pricing Intelligence Masterclass gives you the tools to turn pricing from confrontation to collaboration — helping you manage bias, earn trust, and create a shared strategy sellers believe in.

This course builds directly on The CMA Technical Guide (included in course fee) and introduces a fresh, strategic approach to pricing that blends psychology, communication mastery, and negotiation intelligence.

In this interactive, three-hour workshop, we’ll go beyond data and dive into the human dynamics that make pricing so challenging and so powerful when done right. You’ll learn how to collaborate with sellers as allies rather than adversaries, manage your own cognitive biases, and create positioning strategies that attract serious buyers and build lasting trust.

This is not a “how-to” on CMAs: it’s the next level of pricing mastery for agents ready to lead confidently in an uncertain market. It’s about trust, influence, and collaboration – where advanced pricing theory meets real-world persuasion.

This course is accompanied by the CMA Technical Guide which is your pre-work for the course.