Develop crisis communications strategies that align university leadership, public safety, communications staff, and key partners during fast-moving incidents.

Apply a disciplined message-development process to produce clear, accurate, timely, and credible communications for internal audiences, media, families, stakeholders, and the broader public.

Evaluate decision-making under pressure during a realistic tabletop exercise involving operational uncertainty, public scrutiny, misinformation, and competing priorities.

Demonstrate effective spokesperson performance through mock news conferences, including message delivery, difficult questions, bridging techniques, and maintaining public trust.