Coffee & Credentials: SME Selection Secrets - Learning Outcomes Attendees will be able to: Define NCCA Standard 13, when it applies, and the consequences of non-compliance. Distinguish effective subject matter experts (SMEs) from general practitioners by identifying key characteristics and qualifications. Recognize sources of bias in SME selection and apply strategies to mitigate them. Explain how panel composition, including diversity of expertise, demographic representation, and conflict-of-interest considerations, affects the quality and integrity of credentialing decisions.