Comscore seeks to promote innovation through AI by showcasing its cost-saving and efficiency benefits. To encourage understanding and usage, we will host an AI-focused hackathon aimed at enhancing knowledge of AI and Comscore's guidelines, while identifying at least one AI initiative for Steering. Potential projects include foundational infrastructure for scalable AI applications, enhancements to customer data products, AI-driven software engineering improvements, and internal productivity tools to boost efficiency and decision-making.