The holder of this badge attended the Meta Intermediate Training session by Platypus Digital. Learning outcomes include understanding how your ads are selected and placed on the platform, and improve your chances of winning ad placements, plan, layer, build and exclude audiences within the platform, including using nesting tactics to reduce overlap and improve budget efficiency, understanding what kinds of campaign structures to use, depending on what you want to test and learn, understanding when to use static or dynamic ads or both, understanding the learning phase and how this plays a role in how you plan your budget, audiences and structure, understanding the health metrics impacted by each part of your campaign and what kinds of tactics to apply to manipulate these, understand how a pixel is set up and how Facebook uses the feedback loop to improve performance