This practitioner-led course trains the participant in the applied use of generative AI for marketing and content professionals. The curriculum covers: •⁠ ⁠Precision prompt engineering - including context density, role specificity, constraint design, and example-driven output shaping •⁠ ⁠Structured thinking for breaking complex content workflows into AI-ready steps •⁠ ⁠Iterative refinement techniques that transform initial outputs into publish-ready content •⁠ ⁠Designing persistent AI configurations that automate recurring content production workflows •⁠ ⁠Hands-on tool proficiency across the Google Gemini ecosystem, including Gemini for research and content generation, custom Gems for workflow-specific automation, and exposure to Deep Research, NotebookLM, and AI capabilities within Google Workspace