The holder of this badge attended the Meta Ads Beginner Training session by Platypus Digital. Learning outcomes include deciding if Meta is the right channel for your campaign, understanding how your ads might look across different placements and platforms, knowing which visual format of ads to choose for your objectives, understanding the different types of audiences available on Meta, aligning your campaign objectives with Meta’s standard objectives and selecting the right one for your campaign, understanding which KPIs apply to your campaign performance and why these are important to track and adjust, using rules of thumb to determine how much media spend to allocate for campaigns, and understanding the pixel and how it is used to measure campaign performance.