Course Overview: This 12-hour instructor-led virtual course, delivered in three interactive 4-hour sessions, offers an updated and immersive introduction to marketing concepts tailored to industrial, commercial, and residential natural gas sectors. You'll engage in group problem-solving, examine real-world scenarios, and explore how to align customer needs with energy solutions in a decarbonizing economy. Whether taken on its own or as part of a certification path, this course forms the foundation of GTI’s widely respected consultant training programs: CIGC – Chartered Industrial Gas Consultant RCGC – Registered Commercial Gas Consultant RRGC – Registered Residential Gas Consultant Target Audience: Utility personnel in customer service, marketing, or business development roles Energy professionals working in or transitioning to natural gas consulting New staff seeking foundational market knowledge Individuals pursuing GTI Energy’s Industrial, Commercial, or Residential gas consultant certifications