Course Title: Principles of Demand Generation for Technology Companies Overview: Participants in this course completed a comprehensive 16-hour training designed for technology company executives to plan business growth and implement a modern and systemic approach to marketing and sales. Curriculum: The course includes five modules: Economics of business growth and SaaS business modelling Technology buyers' behaviour Market research and Go-To-Market strategy development Marketing channels and marketing and sales technologies Demand generation management Skills Acquired: Planning profitable business growth Evaluating various business models Planning Go-To-Market strategy Building trust in their company and its products Implementing necessary organisational changes Certification: Holders of this certificate have successfully completed the "Principles of Demand Generation for Technology Companies" executive education course. Course development and delivery: The course was developed and delivered by Rolands Ozoliņš, Business Growth Strategist and a Board Member of IBD Consulting. The course was delivered as in-person training.