A practical, industry-focused program designed to help participants build a strong foundation in Product Management and progressively develop the skills required to discover, define, build, launch, and scale successful products. Key Areas Covered: Product Management Fundamentals – Understand the role of a Product Manager, product lifecycle, product thinking, and how PMs create business and customer value. Customer & Problem Discovery – Learn to identify real customer problems using customer research, personas, JTBD, user journeys, and problem-framing techniques. Product Strategy & Prioritisation – Learn how to define product vision and strategy, evaluate opportunities, make trade-offs, and prioritise what to build. Product Discovery & Execution – Convert problems into solutions through ideation, MVP thinking, PRDs, user stories, roadmaps, and effective collaboration with Design and Engineering. Product Metrics & Growth – Learn how to define success metrics, analyse product performance, run experiments, and make data-driven product decisions. Launch, Stakeholder Management & Leadership – Understand Go-to-Market, product launches, stakeholder alignment, communication, and the leadership mindset required to drive products from idea to impact. Real-World Product Case Studies – Apply Product Management frameworks to real-world products and business scenarios, developing practical problem-solving and product decision-making skills.