Matthew Lawson
85d2c16a-0b31-4413-bcf0-e8c41fba2dda
2025-12-17
for the successful completion of the theory module of the
“Modern Marketing Measurement & Optimization” course.
“Modern Marketing Measurement & Optimization” course.
Is proudly presented to
Certificate of Theoretical Completion
Constantine Yurevich
Completion Date
10
10
Training Hours
Training Points
Lead Instructor
10
course.segmentstream.com
Issued to
Matthew Lawson
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Credential Verification
Issue date: December 17, 2025
ID: 85d2c16a-0b31-4413-bcf0-e8c41fba2dda
Issued by
SegmentStream
Description
Successfully completed "Modern Marketing Measurement & Optimization," an in-depth 9.5-hour video course by Constantine Yurevich. This program covers the theory and principles of modern marketing measurement, including multi-touch attribution, Marketing Mix Modeling (MMM), incrementality testing, budget optimization strategies, lead quality assessment, and customer lifetime value (LTV) analysis. https://course.segmentstream.com