"Coaching to Build Ownership and Drive Performance” aims to address one of the most important needs of the workforce today: How to empower people to drive themselves toward higher performance. This is a hands-on, experiential learning programme that offers supervised application-based practice & feedback, NLP tools, and brain-based learning. You will be introduced to Multi-Intelligence Neuro-Linguistic Programming (MI-NLP). Developed by Mind Transformations, MI-NLP seamlessly integrates scientifically-validated adult development frameworks to produce ecological and lasting improvements in mental, emotional and physical dimensions. This course offers leaders and coaches these important developments: a) The ability to hold coaching conversations that foster ownership and commitment, rather than resistance or mere compliance. b) A Generative Coaching mindset that enhances both the coachee’s resourcefulness and the leader or coach’s effectiveness. c) Science-backed tools and frameworks for driving improvement and tracking performance. The knowledge and practice you gain from the course will be directly applicable to your work and leadership role, enhancing your impact and effectiveness within the organisation. This course is one of the pre-requisites for the Associate Coach certification, accredited by the International Association of Coaching Institutes (ICI). Upon completing all training and coaching hour requirements, participants may apply for the ICI-accredited Associate Coach (AC) certification.