Issued to
Semotion GmbH
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Credential Verification
Issue date: March 22, 2025
Expiration date: March 22, 2027
ID: 74d2074b-ed55-4924-99ed-f95ee15d9264
Issued by
SURFER
The best content optimization platform with a workflow that boosts organic traffic, improves your rank in search results, and helps grow your business.
Type
Course
Level
Professional
Format
Online
Duration
3 hours
Description
A practical, results-driven masterclass for mastering search-optimized content that ranks and converts.
The course curriculum covers:
✅ How to measure content & SEO ROI—and prove its value to stakeholders
✅ How to scale content production without raising costs
✅ How to create content that consistently drives organic traffic and turns readers into customers
✅ What to focus on as a Manager or Director to make SEO a repeatable, high-impact part of your marketing strategy
✅ The exact steps to optimize content for both search engines and real humans (aka your audience)
✅ How to leverage AI in content optimization without sacrificing brand trust
✅ How to use Surfer to execute all of the above effectively
This masterclass is designed for business owners, marketing leaders, and specialists in content, SEO, and digital marketing.
It includes:
📚 18 expert-led lessons across 4 modules
📄 3 exclusive downloadable resources and community access
📝 A final certification exam requiring 85%+ correct answers to pass
Skills
Content Audit
Content Repurposing
Content Optimization
Topical Authority
Content Writing
Content Planning
Surfer Basics
Internal Linking
SEO Content Strategy
SEO ROI
On-page SEO
Earning Criteria
Test
The owner of this certificate has achieved an 85% or higher on the Official Content Optimization Masterclass Final Exam, a comprehensive exam that covers data-driven content strategy techniques and fundamental SEO knowledge required to create search-optimized content that ranks and delivers real results. After successfully passing the official exam, we consider this person a Certified Content Optimization Expert.