The holder of this credential has successfully completed CPRA's five-week online Crisis School course. Week 1: Preparing for a crisis • Identifying potential crises • Risk assessment • Crisis communication plan development • Stakeholder mapping Week 2: The crisis hits • Initial response strategies • Media relations • Social media management • Internal communication Week 3: Working with your legal team • Legal considerations in crisis management • Aligning communication and legal strategies • Relationship building Week 4: When a crisis becomes an issue • Transition from crisis to issue management • Long-term communication strategies • Engaging with media and public Week 5: Rebuilding reputation • Reputation management strategies • Stakeholder engagement • Measuring recovery • Case studies on successful turnarounds