Accredited by the Australian Loyalty Association (ALA) and held yearly over two full days in both Sydney and Melbourne, the Customer Loyalty Education Course covers all aspects of loyalty including strategy, design, marketing, operations and technology. The course offers a combination of lectures, group discussions, case studies, and module exercises and will provide the processes and tools needed to create, develop and manage a world-class loyalty and customer engagement program. This course is designed for new entrants to the industry as well as more experienced managers seeking to improve their skill levels. By the end of the course, participants will be able to apply their new knowledge and skills in their career and business to build a more engaging loyalty program and confidently improve customer retention and advocacy. Key industry partners and consultants have contributed to the course content, providing expert insights and exposure to the industry.