Recipients of this university credit-rated qualification in User Research have shown mastery in understanding user needs and behaviours, which are fundamental to successful product and experience design. Recipients demonstrate the critical role of user research in the UX design process. Recipients have demonstrated their ability to formulate comprehensive research plans, extract valuable insights, and articulate findings effectively to drive actionable outcomes. Recipients excel in all facets of user research, from planning to presentation. Recipients have acquired the skills necessary to adopt a user-centric approach in content creation, employing various research methodologies to uncover user needs and align content with the user journey. Recipients can adeptly apply content testing methods to evaluate and refine content, ensuring its effectiveness in enhancing the overall product experience.