During this program, participants learned how to: * Position themselves as trusted advisors rather than simply product experts or “demo monkeys.” * Run more effective discovery conversations that uncover real challenges, priorities, and business goals. * Work more effectively with AEs by asking the right questions before a demo and preparing with purpose. * Keep customer attention high by delivering the right message at the right time. * Make demos feel simple, relevant, and engaging through a clear structure, less complexity, and more conversation. * Ask better questions that encourage dialogue, uncover insights, and create meaningful customer conversations. * Connect features to the customer’s specific situation and clearly explain the business value behind what they are showing. * Use customer challenges, goals, and requirements to create more relevant and impactful demo experiences. * Confidently deliver live demos using new frameworks, questioning techniques, and storytelling approaches, supported by peer feedback and practice.