Liam Gough
John Miles | CEO
NZ Marketing Association
CERTIFICATE OF PROFESSIONAL CERTIFICATION
Digital Marketing
The New Zealand Marketing Association and the University of Canterbury jointly recognise that
has successfully completed the required workshops and passed their assessment to become a
Professionally Certified Digital Marketer
AWARDED September 2026
Distributed by:
LG

Issued to

Liam Gough

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Credential Verification

Issue date: September 9, 2026

ID: 3a4a2c6b-948c-464f-9955-1c719317ce94

Issued by

New Zealand Marketing Association

The Marketing Association is New Zealand's leading industry body for marketers in New Zealand. We help marketers be brilliant through our professional development programmes, networking events and celebrations of marketing excellence.

Type

Certification

Level

Advanced

Format

Hybrid

Duration

14 days

Price

Paid

Description

The New Zealand Marketing Association, in partnership with the University of Canterbury, awards this credential to holders who complete the Professionally Certified Digital Marketer programme. The programme builds advanced capability in digital strategy, analytics, social media and emerging marketing technologies. To earn this credential, holders complete four core workshops, two elective workshops, and a work-based assessment project, which the University of Canterbury evaluates, proving they can plan, execute and optimise digital marketing campaigns in a professional context.

Skills

Digital Marketing Strategy

Google Analytics

Advanced Social Media Marketing

AI in Marketing

Earning Criteria

Participation

Attend the AI Meets Marketing workshop at the Marketing Association. Learn More

Participation

Attend the Advanced Social Media Marketing workshop at the Marketing Association. Learn More

Participation

Attend the Google Analytics 4 workshop at the Marketing Association. Learn More

Participation

Attend the Digital Strategy workshop at the Marketing Association. Learn More

Participation

Attend two elective full-day workshops (or equivalent). Learn More

Assignment

Complete a work-based project assigned and assessed by the University of Canterbury. When passed, the participant is awarded a level 8 micro-credential.