The holder of this badge attended the GEO Training session by Platypus Digital. Learning outcomes include understanding what AI-powered search experiences are and how they differ from traditional search engines, recognising the impact AI search is already having on charity visibility, traffic and user behaviour, understanding how AI search systems source, evaluate and surface content, creating content that finds the perfect balance between writing for users and being structured for AI platforms, applying practical optimisation techniques, including content considerations, technical optimisation and brand strengthening, identifying opportunities for charities to improve visibility across AI-powered platforms