A practical, hands-on course designed for B2B marketers who want to build commercial confidence and strengthen their financial understanding. The focus is on helping you influence strategic decisions and make a clear impact on the bottom line. You will explore how your work contributes to profit, not just pipeline, and learn how to connect marketing activity to revenue, margin, and growth. The course also covers how to build credible ROI narratives and communicate your value to the wider business with confidence.