IAA BRAND ACADEMY 2026 is a one day intensive course for Junior Brand Marketers. The course is designed to broaden the attendees’ understanding of the media landscape, connect them with peers from outside their immediate sector, equip them with the tools, resources and knowledge to return to work feeling more informed, inspired and connected. The course is based on the IAA Global Pillars; Creativity, Education and Professional Development, Collaboration, Sustainability and Diversity.