This badge recognizes successful completion of Marketing 101, a four-part foundational marketing workshop hosted by Enterprise for Youth. The series was led by instructors Joe Sinha, Chief Marketing Officer at Parnassus Investments, and Nicole Mossman — seasoned marketing leaders with executive-level experience as Chief Marketing Officers. Together, they volunteered their expertise to provide youth with practical, real-world marketing insight. Badge earners demonstrated foundational knowledge in audience research, brand positioning, value proposition development, and applied marketing strategy.