The holder of this badge attended the SEO Beginner Training session by Platypus Digital. Learning outcomes include understanding how search engines crawl and index content, recognising the different types of search results and how they appear, exploring how keywords, search volume, and intent influence visibility, connecting your site’s goals with a clear website funnel, understanding the three pillars of SEO - technical setup, content, and links - structuring and writing content with SEO in mind, including titles, headings, and meta descriptions, and evaluating content quality and how it supports your charity’s visibility.