This certificate confirms that the recipient has successfully completed the **Online Marketeer** reskill program at Winc Academy. During this practice-based program, the recipient learned how to develop digital marketing strategies, set up campaigns and use marketing data to improve results. The recipient completed multiple hands-on assignments and projects, including: - designing user-friendly web pages and prototypes with Figma; - analyzing marketing data with Excel, GA4 and Looker Studio; - creating dashboards to track marketing performance and user behavior; - optimizing websites for search engines through SEO; - improving SEO through content, technical optimization and authority; - developing social media strategies and audience-focused content; - managing organic and paid social media campaigns; - automating marketing workflows with Zapier and CRM systems; - setting up and optimizing online advertising campaigns with Google Ads and Meta Ads; - analyzing campaign performance using KPIs such as ROAS and CPV; - using AI tools responsibly to improve marketing productivity; - working on professional positioning, application materials and interview skills. By completing these assignments and projects, the recipient demonstrated the ability to set up digital campaigns, analyze marketing data, create dashboards and use online marketing channels such as SEO, SEA and social media in a goal-oriented way.