Earners of this badge successfully completed the course ‘Customer journey management essentials' with a series of six building blocks, enhancing their knowledge and understanding of customer journey management (CJM). The course provided them with a clear understanding of the principles, methods, and tools needed to start managing customer journeys within their organisation by building the foundations of customer journey practices and applying structured thinking to improve service delivery and coordination across touchpoints. The time commitment for this course is 40 hours in total.