Accredited by the Australian Loyalty Association (ALA), the Advanced Loyalty Education Course – Behavioural Science is a one-day, intensive program designed to explore the psychological drivers behind customer behaviour and decision-making.

Delivered in Sydney and available via live online attendance, the course focuses on how behavioural science principles can be applied to loyalty program strategy, design and customer engagement. Through a combination of expert-led sessions, real-world case studies, group discussions and practical exercises, participants will gain the tools to design more effective, behaviour-driven loyalty initiatives.

This course is ideal for both emerging and experienced loyalty professionals looking to deepen their understanding of customer behaviour and elevate the performance of their programs.

By the end of the course, participants will be able to confidently apply behavioural science principles to influence customer decisions, enhance engagement, and drive stronger retention and long-term value.

Developed in collaboration with leading industry experts, the course provides practical insights and frameworks that can be immediately applied in a business context.