During this in-person classroom session, the individual who has earned this badge has learned and demonstrated how to represent and redefine themselves through identity and personal brand. Be intentional: -Individuals display competence of the building blocks of personal brand such as intentional identity and addressing confidence. -Individuals portray their intentional personal brand at work, school, and life. Manage appearance: -Individuals display a personal brand that includes appropriate/professional appearance. Maintain consistent brand: -Individuals display a consistent personal brand in all areas, including communications, being on time, reliability, work ethic, etc.