Recipients of this university credit-rated qualification in content design have proven that they can explain what a content designer does and where content design fits into the product design process. Recipients have demonstrated that they can identify principles of effective content design. They can recognise how voice, tone, and style help to create a cohesive product experience. Recipients have learnt how to take a user-focused approach to creating content, including applying research methods to uncover users' content needs, map content needs to the user journey writing for specific components and UI design patterns and apply content testing methods to evaluate and iterate content.